Tattoo embodies three core principles of HTC Sense:
 Make it Mine, Stay Close and Discover the Unexpected

Singapore – 29^th October 2009 – HTC Corporation today introduced the HTC Tattoo™, an Android-based phone that brings broad personalisation to the masses.  With its distinct design and ability to personalise all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience.

YOU campaign brings new approach to mobile industry;

represents HTC’s focus on each customer

Singapore – 29^th October 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC’s new Quietly Brilliant brand positioning.  As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’  This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.